Dunlop Livery Design Contest (Before TU/e)(close)

What is it?

I participated in the Dunlop Livery Design Contest. The participants' task was to design a livery for the JMW Ferrari 458 Italia GT. The winning design was applied to the real race car that participated in the 24 Hours of LeMans. The racing team we had to design for is called JMW Motorsport. They ended at 39th place.


The competition started in Spring 2011. 4th of April the jury started rating the designs. I was really excited about entering a design contest, especially because it was about designing a livery for a car! I didn't expect much of it, as it was an international contest, with a national qualification round. In the Netherlands prizes were given to the best five designs. After a while I forgot the contest, because I thought I didn't win anything, but then I was contacted by a Dunlop employee. I ended fifth of the Netherlands! There were a lot of participants, and the chance to win was really small, but I did it!

Here my design can be found.
The competition briefing.
The letter announcing that I was among the five best designs.

The car we had to make a livery for.

Art class final project (Before TU/e)(close)

What is it?

This is the practical final exam of Art class. We had to create art in relation to one of the given (more or less abstract) subjects. Some of these subjects were 'i-wired', 'vreemde gasten' (weird people) and 'mobile home'. I chose for the last one, 'Mobile Home'.


I interpreted the subject 'mobile home' as living everywhere, as the whole world as your home. First I made a mindmap to get clear what I'd like to do. I found out that there is a lot of mobility in living around the world. To really show the subject's real nature, I wanted to show the diversity of mobile homes.

I took topics like the homeless or the life of a trucker. Among that I chose the fast life of always being on the way to work or home, and having no time to take your time.

This really influenced my way of using different materials as I wanted it to have a certain feel when you look at it. I think Form and Senses as well as Ideas and Concepts were involved here.

The end result of the project.

Profile Paper's practical project (Before TU/e)(close)

What is it?

For my profile paper I built a laser pointer. At first it was meant to be a fun job besides the paper, but soon I came to the conclusion I could do some tests with it.


I learned here a bit of technology, how to implement it, how to build a circuit and what it takes to actually build something. I found out that finding the right component is harder than I suspected, as I didn't know where to look for it. I learned how to work with a soldering iron and learned the device you're making also involves some fine-tuning. Just searching for components and putting them together is not enough.

The laser pointer finished.

Look! (close)

What is it?

"Look!" is an assignment about the entire Design and Research process. It has shown me some great possibilities for how I could go through a design process. The first issue was getting inspiration, for which mood boards, photos or shape studies are quite helpful. This helps all the way through the design process. Furthermore, some prototyping steps were shown and put to practice.


This assignment was really helpful to me. Not only when it comes to the points described above, but also in creative thinking. I think this assignment gave me insight on thinking as a designer. This applies to the ways of inspiration-gaining as well as to the different approaches in prototyping or shape-studies. I now see quite some possibilities in how to approach a design problem. I also found out how to explore the shapes of the design, as well as the feeling it should give. These should be in line, of course. It was a great opportunity to find out how shapes, colors and feeling of a design can be suggestive to the impression the user gets.

Feedback we got was that we made great mood board progress, paying some good attention to the feedback received on those mood boards. My sketching skills improved in a good way either. I got some feedback on my report, too. I should pay more attention to the image quality, and still got some work to do improving my reflecting skills.

What we did, is we made moodboards, as well as prototypes. During the assignments time span, I also made some sketches to find out more about the shape and expression which my design had to represent during the assignment.
Here my report for this assignment can be found.


- Moodboard: Beautiful moodboard, very well executed.

- Moodboard process: You made a huge leap from your first group moodboard towards the second iteration. After that step it was only a matter of detailing. I believe you made very good progress and payed good attention to the feedback you received.

- Sketches: You show good improvement in your sketches. Keep on practicing your sketching skills to continue improving. It is an important skill for designers to master.

- Design process: I believe you have understood quite well how all the different exercises may influence your design process. You went through a good process as you kept on improving your work, and getting into more detail throughout the assignment.

- Final cutlery set: Because you casted it in aluminum your cutlery was still a bit coarse. However, I very much appreciate the effort you took in experimenting with this material.

- Visual overview: Good report, but pay some more attention to the quality of your pictures.

- Reflection: Your reflection is a bit scarce in terms of the reasoning. You mention that you learned many things about different competencies, but you do not express how and why this enabled you to grow as a designer.

This was the overall feedback, some more in-depth feedback can be found on IDCompass.

Feedback by: Miguel Bruns Alonso (Full feedback form)

The first mood board, expressing the word "fast"

DG000 (close)

What is it?

The assignment DG000 is about getting to know the competency-centered learning system. As a student, I had to choose two competencies which I would like to develop in expert meetings, and attend expert meetings on Self-Directed Learning. At the end of this assignment all students had to hand in a report in the form of a booklet.

This assignment was obligatory.


As written above, I got to know the learning system at Industrial Design. Initially it was quite a struggle, as I didn't know at all what was expected from us. But slowly I got used to the vagueness of this education and in the end I understood the way of working. I chose "Social and Cultural Awareness" and "User Focus and Perspective". There I learned what the competencies are about. Because of DG000 I now know how the study system works, and this way I think I can divide my study better into the different competencies
Click here to download the DG000 Booklet.


The booklet contains all the required chapters.

Layout and cover of the booklet:
The layout of your booklet is structured and well taken care of. Images that are used are often too small and are sometimes stock images from the internet: please create your own visuals
The cover of the booklet is decent, however in my opinion not so sparking and it doesn't show much of you/Jeroen. You could try to implement more of your identity in the design of the cover.

Chapter competency view
All in all, a decent job has been done in exploring most of the competencies, but some are still to be developed more extensively, or even at all.

Chapter Process view
The process view was okay, but would still need some more specific information.

Chapter quality of the deliverables overview
Good reflections. However try to indicate how you would like to improve the quality of your deliverables

Chapter attitude view
You show very good analyzes and reflection on your attitude here. You write a few times about 'your personality' but forget to describe your personality as it is important to be able to understand your reflections here for someone that doesn't know you.

Chapter conclusion
Well done. Good conclusion with good reflections and a critical opinion!

This was the overall feedback, some more in-depth feedback can be found on IDCompass.

Feedback by: Flip Ziedses des Plantes (Full feedback form)

Adaptive & Informative Skin (close)

What is it?

In this project we had to make an "Adaptive and Informative skin". That means we had to make a skin for something (or someone) which could adapt itself to certain circumstances as well as had to be informative.
We approached the design problem with the 1-10-100-method. That means we first did a pressure cooker, which resulted in a shopping cart that could adapt to one's shopping behavior. The step/iteration afterwards, the 10-step, resulted in four ideas. The last phase/iteration was the 100-step, with which we finally chose a plant- or fruit-growing gel. This is less of an adaptive nature, but still is informative about the plant's or fruit's condition. It's like an environment for the plant to grow in, rather than a substitute for soil.

Quite remarkable was that we earned a prize for our presentation at the Interim Exhibition, where we showed some early test-samples of gel. Next to that, the project has also been featured on the 'Next Nature' website, as well as the website of Discovery News.


I learned a lot when it comes to the ideation process. But also I got to know the Design and Research process, because when I began this study I was totally blank on this. Because of the practical approach my team had to really go through the design process.

Because we had to develop ideas for a really vague subject, and we iterated the ideation process, I learned a lot in Ideas and Concepts.
I also learned that I had to visualize my own ideas for my team members, as well as for the audience at exhibitions. Furthermore, we quite struggled with the material choice. That means I also learned a bit in Form and Senses.
We also went through the design process a couple of times, starting at the ideation and research, rounding up with a prototype. That's where Design and Research Processes came to play.
It was quite an abstract subject to start the study with. On the one hand pretty cool to have total freedom, but on the other hand quite confusing for all the team members as a good description of the subject was not easy to find. We had a lot of discussions in the group and had to really work together to make a good idea out of it. I thus think there was some Teamwork and Communication involved here.

With making the report I also gained some more experience in visualizing. I namely made the layout of the report as well as the visuals next to the text. Here Form and Senses came to play again.

Although not my favorite concept, I still think the project resulted in a neat concept. Looking back to the process, I'd take some different steps, or I would leave some out. That means, we lost some time in selecting the final concept. We also didn't really look into the purpose it had to have, in what context, until the very end. To clarify some issues during the process, it might have been better to find a context earlier.
Click here to download the report for this project.


Pressure cooker
(doing the whole project in one day and after that doing the whole project in one week):
Well done. Your shopping cart was a nice idea and was worked out very well for a first week project.

Interim exhibition:
You showed 4 interesting ideas that all 4 had potential. Some ideas were worked out already on a concept level others were still idea's.
Your presentation at the exhibition was very inspiring with 4 good posters with clear visuals that explained the idea/concept. But off course your hands on gel experiments for your gel bag concept were very appealing and attracted attention from coaches and students. I was satisfied with the results and you got positive response from the coaches and exhibition visitors (you even won a Next Nature exhibition award...)

Final exhibition
You all contributed to the project and divided the work very well and that was visible in the final result. In my opinion your final exhibition presentation looked very good. Your process and final results was presented on little shelves and supported by 3 clear and attractive posters. Off course your project was still very conceptual and questions were asked about the feasibility of your plant growing gel project but It was definitely a real Next Nature project and in my opinion a successful project for a B1.1 team.
I already told you I was very glad that you made the posters that showed the application area of the plant growing gel (e.g. in the dessert) this made the scope of the project much more clear and the project more interesting.

final report
Your final report is well written and contains most of the necessary information. You took very well care of the layout and graphic design, printed it neatly and hand it in on time. Well done!
The content of your report is informative and quite reflective when you evaluate the design and research process of your project but unfortunately a reflection on the final result is missing. Are you satisfied with the final result? points for improvement etc. Your overall team work reflection in the report is good but misses some depth in the reflections. Fortunately you have the opportunity to show more reflection in your Showcase.
But overall; your project report is in my opinion well done.

This was the overall feedback, some more in-depth feedback can be found on IDCompass.

Feedback by: Flip Ziedses des Plantes (Full feedback form)

A brainstorm for generating our ideas

Workshop 'Writing your Report' (close)

What is it?

This workshop was about how to write a scientific report. There were shown some guidelines for writing a report, and we had to compare our written reports to a checklist according to these guidelines.


Before this workshop I had certain expectations of what would be covered. Since I didn't know how to write a report properly, I was quite interested in this workshop. I think in that sense the workshop was truly helpful. Some guidelines were given to write a report. I used those guidelines for writing the final report for my project "Adaptive and Informative Skin".

A hand-out given during the workshop, explaining a model for a proper writing process.

Workshop 'Pitching your project' (close)

What is it?

I attended a workshop called "Pitching your project". It was about pitching in general, and how to improve your pitching skills.


The workshop started with some attendants giving short presentations of their projects. I was not presenting then, as there wasn't enough time. After each presentation, there was given feedback. I learned already something from that. For example the use of body language or the use of intonation.

After the presentations, we did some exercises that helped a little in expressing certain emotions in words, gestures or body language. Once we rounded up those exercises, we had to make a small pitch of our own projects. I pitched my project "Adaptive and Informative Skin", and got some positive feedback, as well as some negative feedback. I did a good job in not speaking too fast, but I should be using more intonation as well as gestures. Another issue was that I didn't know how to round up the pitch, so it ended quite sluggish.

So, as adviced, I did another pitch. This time it was for my coach. He told me I did a good job, but that there were some points in the pitch that were missing, in order to make it successful. I didn't focus on what I wanted to achieve with the pitch, as well as who I was pitching for. He also noticed I wasn't really rounding up my pitch, so he adviced me to go back to the main subject or the main goal of the pitch when rounding up. This would be nice for rounding up, and I think this also helps me achieving the goal of the pitch. When questions were raised, for which I didn't know the answer, I lost the contact with the listener, so I should avoid that by keeping "on rolling".

I also presented at the pre-Final Exhibition of Next Nature, the theme of my project. This time, people liked the way I presented, but I still lacked the intonation. What's next is that when I need to present another time, I will take all this feedback into account.

During the workshop we were given written as well as verbal feedback.

DDW: Graduation Show Design Academy (close)

What is it?

Wednesday the 26th of October I went to the Graduation Show of the Design Academy. The Graduation Show is an annual event where students from the Design Academy display their projects during the Dutch Design Week.


There were some great ideas that inspired me. There were a lot of awesome ideas like the 'Wait Here', which is a screen that hides people in the waiting room by putting a wall in front of them, as if the seats are empty. It's not just giving you the illusion that the line is shorter, but it also gives people the opportunity to be more anonymous while waiting.
What also drew my attention was the 'Lampe', a lamp situated in a bowl with an antennae sticking out. By touching that antennae you could vary the light intensity. It's not a new idea, but in that shape the concept was pretty inspiring!

Something else that caught my eye was 'The Living Environment'. It is a concept of 'living' furniture attributes. The way the designer made objects come to live with certain techniques impressed me, it almost seemed as if the object had a free will.

'Wait Here', a sort of camouflage in the waiting room.

DDW: Sketching for Designers (close)

What is it?

In the Dutch Design Week (DDW), I did a couple of activities. One of them was 'Sketching for Designers'. This is a masterclass for designers which could be attended by visitors. As a visitor you were able to watch every step the designers took while drawing. The authors, Koos Eissen and Roselien Steur, were there explaining the techniques the live drawers applied.


In combination with exploring the ‘Klokgebouw’, I went to the masterclass Sketching for Designers that same day. I went there as a part of the audience, but I did learn something new. Because you could follow some pretty skilled drawers as they drew, you could actually see what wass their approach. This way I also learned a nice new technique of rapid drawing. It‘s like first drawing an abstract blob, out of which is made up a design. Every step the designers took was explained by the writers of the book, too.

It was quite inspiring to see how the drawers drew the shades and highlights to make the object they were drawing come out of the flat surface. I also learned that it‘s a good practice to first draw a spot, and work that out to a more sophisticated drawing step by step. I combined this with the book that was promoted on this masterclass. This way I put some techniques to practice already. But I didn't read and follow the entire book 'Sketching for Designers' yet, so that's something I still have to do.

As the drafters drew, one of the writers of the book "Sketching for Designers" explained what they were doing.

DDW: exploring Klokgebouw (close)

What is it?

During the Dutch Design Week the 'Klokgebouw' was the epicenter of designers that exhibited their work. I went there to explore what was out there in the designer's world.


On Sunday the 23rd I went to the Dutch Design Week. I started to explore the Klokgebouw. I've been in 3 of the halls. Being there was awesome. It was cool to see how professional designer presented their work, and also what their work actually was. I learned something about using different materials. I think the way of shaping a piece of furniture like Rutger de Regt did with 'Happy Misfits' is pretty cool, because it's just something else than the normal way we construct furniture. With 'Happy Misfits', he uses a balloon as a flexible mold, filled with EPS. The balloon is shaped in a desired shape, and the EPS hardens accordingly.
I also got inspired by the 'Thermophores' of Tim van Cromvoirt. His goal with this design was to make living creature which 'life' depends on chemical reactions. These 'Thermophores' are made with a thermochromatic paint, which changes color when the temperature changes. That makes the 'Thermophore' sort of adapt to the outside temperature.
There also was the use of poles in a sort of strip. They were attached in a way they are still flexible. That idea is not new at all, but it opened my eyes concerning the use of certain materials.

Thermophores, a material that changes color according to temperature.

Arduino Workshop (close)

What is it?

On the 18th of October I attended a workshop about the basics of how to work with an arduino. We were guided in connecting the arduino to our laptops, in installing our arduino, and we were shown how to code. Later on in the workshop some examples were shown as well as explained.


To me, this workshop was clarifying. I have some experience in coding, for example PHP, and I found it quite easier than I thought it would be. I learned the basics of the code language used and I learned how to put the code on the arduino. It already starts to work as soon as you put the code on the arduino.

My assumption was right, as I thought the coding world of arduino is bigger than could be learned in just one day. Also, as you think of a construction, you must first give it a look whether the code has been made already or not.
What′s next is trying things out. I have some electronic equipment, so I can experiment with the arduino. I also need to keep in mind that when I want to build something, it might have been done before.

Connecting the Arduino, as a part of the workshop.

Workshop 'Meeting Skills' (close)

What is it?

Meeting Skills was all about how to have an efficient and fruitful meeting. During the workshop we simulated meetings, and were shown some tips as well as given some feedback by the trainer. The first meeting we watched a video of how not to attend a meeting and we simulated a meeting, the second meeting we continued a meeting we would normally have, and we were given feedback on that.


I think this meeting was quite helpful for me, as well as for my whole team. We really took advantage of the knowledge we gained. I think in the end I changed in attitude to my team members because of this workshop.
Since then the teamwork went pretty smooth, discussions were controlled and strict to the subject rather than becoming personal or being full of distractions. The time we spent together working as a team was also far more efficient, as we divided the tasks more and had a clear view of what we scheduled to do.

This workshop (especially the second meeting) was really of high value to my project group. But since I don't know how many people attended this meeting I think I must pay more attention to teamwork, as I don't know how the teamwork will be in a different team.

Explaination of the GRASP-model, which we could use as a guideline for our meetings.

Workshop 'Planning and Setting Goals' (close)

What is it?

This was a workshop about planning as well as about setting goals. In this workshop you could learn how to plan your time effectively during the day, as well as getting an overview of everything that has to be done. It also covered how to effectively accomplish your goals for the day.


On Wednesday the 19th of October I did a workshop about planning and setting goals. This workshop was quite helpful for me, as I gained some more awareness in priority of tasks, and found out what the main obstacles are that waste my time. Before this workshop I also didn't pay attention to the layout of my day. I learned you should do difficult tasks when your concentration is at its best and leave routine-jobs or easy low-priority work to the rest of the time.
I also learned that the way of planning the trainer described was a good one, but I don't quite see myself doing all that. I want to keep some of the tips, but some methods don't suit me.
I already use different types of reminders to create an overview of what I need to do and what tasks are coming up.

As a part of the workshop, we had to do a test about time-management.
meAaaannndd... that's me!

Hi! My name is Jeroen Rood. I'm a 19-year-old Industrial Design student. This website is my showcase. Here I show my development.

Let me introduce myself. My second name is "Rood", which stands for "red" in Dutch. That's why some just call me "Rood" or "Red". But I also listen to "car fanatic" and "origami man". I love drumming, drawing, painting, playing volleyball and gaming. I also make websites. I've been on a road trip to America with my family 2 years ago, and that hugely impressed me. We visited our family at the other side of the Atlantic, in Texas, which was really cool. All those classic muscle cars driving around made me feel like in automotive heaven. :-)

By the way, did I mention I love cars?

It won't come as a surprise that I would like to become a car designer. Still, I think this might be a bit ambitious but who knows! That's why I chose this study, to become a designer. And ultimately a car designer!